Flex Sports integrates academics and hockey development during the school day, preserving energy, building habits early, and giving families their evenings back.

What Makes Flex Different

Development During the School Day

Train when athletes are sharp — not before sunrise. Home by 4:00-4:30 means evenings are reclaimed.

Facilitated Academics with
Certified Teacher Oversight

Structured and Supervised hybrid learning with daily accountability.

Professional Coaching Leadership

Intentional programming bringing together experience across NHL, WHL, Team Canada, AAA and elite programs

Reduced Fatigue = Better Performance

Energy preserved. Learning improves. Training quality increases.

Complete Athlete Training

On and Off Ice development including strength, mobility and cross training.

Small, High-Accountability Cohorts

Focused coaching and structure for serious families.

The Current Development Model is Unsustainable

For athletes aged 9–14, serious development often looks like this:

The schedule becomes reactive. Energy declines.

School and hockey begin competing instead of integrating.

Parents begin to ask:

Parents aren’t doing anything wrong. The traditional development model simply wasn’t designed for young athletes balancing academics, training and recovery.

Here’s the truth:

Serious young athletes deserve structure and flexibility that supports their development, not fights it. Flex restructures the day so athletes can develop property without burning out.

You Care About Doing This the Right Way

Flex was built for families who want serious development without sacrificing balance, academics, or long-term athlete health.

We Believe:

Development quality improves when fatigue decreases

Energy is a
performance advantage

Structure builds
confidence

Early habits compound over years.

Meet the Team Behind Flex

JEFF GARDNER

Founder & Head Coach

Jeff is a seasoned coach, former physical education teacher, and member of the Canadian Armed Forces who now pursues a lifelong passion for coaching and athlete development.

Through years of experience, Jeff has developed an advanced training methodology that has helped produce numerous elite hockey players. He is the Director and Owner of JAG Hockey Development, where his coaching expertise and results-driven approach are highly sought after.

BORYS PROTSENKO

Founder & Head Coach

Borys is a former professional hockey player and NHL scout with over a decade of experience in player development and coaching. He has trained under Calgary legend Rick Alexander and specializes in puck skills, shooting mechanics, and overall hockey IQ. Borys’s unique perspective—shaped by working with elite athletes across North America and Europe—allows him to assess talent quickly and teach game-changing skills with precision.

DALLAS ROBBINS

Founder & Head Coach

Dallas Robbins is a former Team Canada Ringette player and Red Bull Crashed Ice competitor who has built a strong reputation in the Calgary and Okotoks area as a power skating coach for both hockey and ringette players. With over 20 years of coaching experience, she is the founder of Dallas Robbins Power Skating, where she delivers small group sessions and team training focused on edge control, speed, agility, and strength development.

High-Performance Coaching Background

Clear methodology. Defined standards.

Flex follows a structured development system designed specifically for ages 9-14, when habits, skill acquisition, and confidence compound fastest.

Your Path to Getting Started

Three clear steps to join Flex Sports Academy

Attend the Open House

Meet the founders. Tour the classroom. See the daily schedule.

Understand the Program

See exactly how academics and development integrate during normal school hours.

Apply for Enrollment

Limited cohort size keeps development focused.

What a Day at Flex Looks Like

Flex was designed to eliminate the scheduling conflict — not add more volume.

Example Daily Structure

8:45

Facilitated Academic Block

10:30

On-Ice Development

12:00

Lunch

12:45

Strength / Skills / Video

2:00

Academic Block

3:30

Dismissal

IMAGINE A DIFFERENT RHYTHM

The Flex Way

Imagine your athlete:

This isn’t about shortcuts. It’s about flexibility and sustainability.

WHAT HAPPENS IF NOTHING CHANGES

The Cost of Status Quo

Without structural change:

The cost isn’t just tired mornings. It’s lost momentum during critical development years.

What Families Are Saying

From Parents

“Huge fan of Flex Academy! The flexible schedule means our son gets elite hockey training while staying ahead in school. No compromises—highly recommend for driven young players. Thanks for everything.

Troy Cudmore
“We love The Flex Academy. My boys have enjoyed the school, the skills instructor and the new friends they’ve made. Both of them have made significant improvements in the class room and on the ice.”
Mark Menzies

“Flex Sports Academy has been the perfect fit — balancing our son’s high-level hockey schedule with flexible academics, and giving him a school he truly wants to attend.”

Kat Robinson

“We are incredibly grateful for the experience our Grade 7 student has had with FlexSports this year. The coaches and classroom teachers have created a supportive, encouraging environment where he felt motivated to attend and grow, he loves going to school. Their mentorship, impressive depth of knowledge and experience, and positive energy have not only strengthened his hockey skills but also helped build his confidence, character, and self-worth. The program strikes a wonderful balance between athletics and academics, with flexible scheduling that allows students to pursue their passion for hockey while staying engaged in their education. It has been a truly meaningful and positive part of our child’s development this year.”

 

Myers Family

From Athletes

Parent testimonial about academic confidence and structured environment.

Athlete Name 1
Age 12

Parent testimonial about academic confidence and structured environment.

Athlete Name 1
Age 12

Common Questions Answered

Choosing the right development path matters. Here are answers to the questions we hear most often.

Flex Academy’s annual fee is $12,500/per year.

This fee is inclusive of enrolment in the Centre for Learning’ online schooling program.

The fee for athletes who choose to opt out of the schooling program and just participate in the hockey program is $9500/year.

Your $12,500 fee includes:

•⁠  ⁠Virtual schooling through the Centre for Learning (optional – fee reduced to $9500 if you opt out)

•⁠  ⁠Special guest sessions on nutrition, mental health and other topics related to health and lifestyle 

•⁠  ⁠Designated classroom at Trico with desks

•⁠  ⁠Bag and equipment storage

•⁠  ⁠5 ice times per week with our Flex skills coaching staff

•⁠  ⁠3 dryland training days per week with accredited Trico fitness trainers in their world-class gym

•⁠  ⁠2 multisport “gym” periods

•⁠  ⁠Ongoing consultation with Dr. Riyaan Hassen to ensure that your athlete’s physical health is prioritized

•⁠  ⁠Full complement of school-branded apparel, including track suits, shorts, shirts, hoodie, sweatshirt, cap, and toque

•⁠  ⁠Access to discounted camps, breakfast clubs and other Flex Sport Skill sessions

•⁠  ⁠Athlete Trico membership

At FSA we are flexible in your schooling choices. Students are welcome to do their own virtual or home school education programs and join their peers in the afternoon for the hockey and physical fitness program.

If your student wishes to do their course work in our classroom they are welcome to drop in as they wish.

Online schooling isn’t for everyone, but through the accredited Centre For Learning program, it offers an excellent way for student-athletes to avoid the distractions of traditional schools and focus on both their coursework and their sport.

Here are some key points of the program:

•⁠ ⁠Certified Alberta Teachers: Daily instruction is delivered by certified teachers using a structured, outcomes-based approach aligned with the Alberta Programs of Study.
•⁠ ⁠Live Instruction: Core subjects are supported by live Zoom classes to enhance understanding and foster classroom community.
•⁠ ⁠Flexible Learning Access: Interactive web-based lessons and downloadable PDFs allow for anytime, anywhere schooling.
•⁠ ⁠Comprehensive Learning Resources: Students receive necessary materials, textbooks, novels, and teacher-created assessments.
•⁠ ⁠Parent Access: Parents can view student progress, marks, and report cards 24/7 via PowerSchool.
•⁠ ⁠Teacher Availability: Teachers are accessible during school hours via the Learning Management System, phone, and email.
•⁠ ⁠Student Accountability: Students receive daily or weekly teacher contact and are accountable for regular progress.
•⁠ ⁠Engagement Opportunities: Includes events, workshops, and field trips across Alberta to enrich learning.
•⁠ ⁠New Student Orientation: Online orientation is provided for all new students and their parents to ensure a smooth start.

We encourage you to read more about their program at CFL or reach out to us to schedule an appointment for you to meet with a representative from CFL.

The short answer is yes. We will work with your family to ensure that the course content respects your educational choices.

Students are to be in the classroom by 8:15 am each morning. Our school day concludes at 3:30 pm. Lunch will be at 12:00 pm to 12.30 pm.

Our classroom segment for the day will be from 8:30 am to 12:00pm.

Our afternoon athletics segment will be from 1:00 pm to 3:30 pm.

We will be following the Christ the Redeemer school calendar. You can view it online here.

As we operate out of Trico our students will be involved in several other sport related activities using their facilities.

From swimming, badminton, basketball, volleyball and everything in between, we want the athletes to learn and enjoy a wide array of sports. We are looking at planning golf and tennis trips in the spring.

Yes, the athletes will be supervised throughout the day. This was a key part of our agreement with Trico.

Our director of FSA operations, Jeff Gardner, a former teacher, will ensure the athletes are where they should be, when they should be – on and off the ice. He can also assist all parents with any issues that arise and coordinate non routine pick ups during the day.  

If your student athlete requires after school supervision, please contact us so we can assist your family with after program care.

Yes, we carry full insurance for all activities during the school day – on and off the ice.

Yes, as part of our partnership with Trico, we have developed a comprehensive anti-bullying policy.

FSA students will be required to sign our Athlete Charter that will outline our expectations on behaviour, effort and leadership.

No, we have NO direct affiliations with the HSL.

We seek to partner with all local hockey programs  including the HSL, community and Quadrant Hockey.

Our mission is to put the best interests of the players and their families above all else.

FINAL CALL TO ACTION

Spots Are Limited for the Upcoming Year

Flex uses a small cohort model to ensure focused development and meaningful coaching attention.

Enrollment is application-based and space is limited.

Attend the Open House to learn if Flex is the right fit for your athlete.

Event Highlights & Schedule

Open House Event Details

Date

April 16th and April 27th

Time

6pm

Location

Trico Centre
Calgary, AB

What to Expect

• Facility tour

• Meet the coaching staff

• See the classroom environment

• Review daily schedule

• Q&A session

Advanced Skills | Mondays & Fridays Combined (Mar to June 2026)

2013, 2014

Trico Centre for Family Wellness

28/03/26 to 12/06/26

4:00 pm to 5:00 pm

Advanced Skills | Mondays (Mar to June 2026)

2013, 2014

Trico Centre for Family Wellness

28/03/26 to 08/06/26

4:00 pm to 5:00 pm

Advanced Skills | Fridays (Apr to June 2026)

2013, 2014

Trico Centre for Family Wellness

03/04/2026 to 12/06/26

4:00 pm to 5:00 pm

Advanced Skills | Fridays (Jan to Mar 2026)

2013, 2014

11 Sessions

Lake Bonavista

09-Jan-26 to 27-Mar-26

7:15 a.m. - 8:15 a.m.

Advanced Skills | Wednesdays (Jan – Mar 2026)

2015, 2016, 2017

12 Sessions

Seven Chiefs

07-Jan-26 to 25-Mar-26

6:30 a.m. - 7:30 a.m.

Essential | Tuesdays (Jan to Mar 2026)

2015, 2016

Seven Chiefs

06-Jan-26 to 31-Mar-26

6:30 a.m. - 7:30 a.m.